Low-code entrepreneurship: Shopify and the alternative path to growth

The past decade witnessed a surge in the availability of low-code tools, where software-based solutions can be developed with limited or no need for writing code. One most salient examples is Shopify, which enables layperson to become fully-functioning online retailer without ever resorting We ask: how do tools affect growth trajectory and entrepreneurial success? How they change resources required scale-up grow? explore these questions context e-commerce sector during 2010s. Several databases were integrated construct sample covering about 400 VC-backed startups; including detailed profile their financial, human software tools. analyses indicate that Shopify-based startups start life fewer financial compared peers. Yet, despite leaner beginning, achieve similar level successful exits. value created per employee, cash-on-cash return investors, place on par